So I was looking online for office supplies and was looking at Office Max and came across this….
EepyBird's Sticky Note experiment from Eepybird on Vimeo. The Eepy Bird guys are, of course, most famous for their Diet Coke + Mentos video which kicked off quite the international phenomenon.
(Di added: Remember they were blowing up soda by putting the mentos in the bottle?)
One of the less-well-documented aspects was what happened after the video became popular. For a while, neither Coca-Cola nor Mentos was particularly thrilled with the idea of associating themselves with the video. Coca-Cola specifically distanced itself from the phenomenon initially. Mentos took some time, but quickly embraced the phenomenon, agreeing to sponsor future Eepy Bird projects. And, with a little pushing, Coca Cola also came around. So, now we've got this new video, and it's definitely entertaining. Using hundreds of thousands of Post-It Notes forming paper "slinkies," the video demonstrates that recognition of how advertising and content are becoming one. The video is certainly entertaining and fun to watch — so it's likely to attract many viewers. However, there's also plenty of advertising built into it as well. First, most obviously, it continues to build up Eepy Bird's reputation for quirky fun video "experiments." But, the video also "debuted" on television on the ABC Family channel as a part of that station's TV show Samurai Girl. So, it was also an advertisement for that show as well as the ABC Family network. On top of that, the video was sponsored by Office Max (who sells Post-It Notes, obviously), but not in a particularly intrusive or annoying manner. And, while it was not overtly sponsored by 3M, you have to imagine that the maker of Post-Its can't be particularly disappointed by the additional publicity. And, oh yeah, the best part is that video also contains a note at the end (not sure if it's an "ad" per se) from… Coca Cola, the very company that had been so hesitant to embrace Eepy Bird. So, here we have a very entertaining video that doesn't "trick" anyone, isn't intrusive and still helps "advertise" a whole variety of different things without being annoying about it.
I thought you would enjoy that.
I did the same layout as I did with my Under the Stars bear card.
I also wanted to say HI to Grandma Jan and all the Sock Monkeys over at Sock Monkey Ranch.
So yesterday I showed you my Hanna Stamps Design Team challenge ATC, and I said I would make it in to a full size card. Well here it is. I just used the same lay-out as I did the other day for my Maximum Ride card.
Riley keeps getting out of bed, first it was he wanted a story read, then he wanted a glass of milk, and now…."But I…" have to go potty! I got the "But I" from the stamp set But I Need It - I just masked off the rest of the saying and added three little dots.
Well I gotta get off here and get ready for class tomorrow, and for some reason my hands are numb and my fingers are all tingly….what the heck?
Have a great Saturday and thanks for stopping in!